On-Page SEO is essentially what most people consider “SEO” – It includes making sure your page title tags, meta tags and H tags are accurate and set properly. It also includes image optimization, image ALT tags, internal linking and more—such as optimized and relevant content. Think of it like structuring/organizing your web page (human viewable content as well as search bot HTML source code) so that both humans and search bots understand what the page is about.
Here are some examples of On-Page SEO:
HTML Tags such as:
– <title>
– <meta description>
– <h1> <h2> <h3>
– Image <alt>
When and where to place your targeted keyword
Prioritize internal and external linking
Optimal URL structure
– Also important for technical SEO
Up to date/unique content
– Search engines and humans want to see fresh and unique content
Here are some links that have more details about on-page SEO:
https://www.semrush.com/blog/on-page-seo
https://moz.com/blog/category/on-page-seo