What Is On-Page SEO?

On-Page SEO is essentially what most people consider “SEO” – It includes making sure your page title tags, meta tags and H (heading) tags are accurate and set properly. It also includes image optimization, image ALT tags, internal linking and more — such as optimized and relevant content. Think of it like structuring/organizing your web page (human viewable content as well as search bot HTML source code) so that both humans and search bots understand what the page is about.

You have full control of the on-page SEO tactics by coding the web pages with proper HTML tags and/or by using a plugin such as Rank Math SEO or Yoast.

Here are some examples of On-Page SEO:

– <title> It is very important to have a relevant, proper and unique title on each page
– <meta description> Each page/post should have a unique “content/keyword relevant” meta description
– <h1> <h2> <h3> Best practices are to have at least 1 each of H1 and H2 header tags – no more than one H1 tag
– Image <alt>
When and where to place your targeted keyword
Prioritize internal and external linking
Optimal URL structure
– Also important for technical SEO
Up to date/unique content
– Search engines and humans want to see fresh and unique content

Search engines may use the description provided in the tag in the actual search engine results page (SERP). A well-written description that is relevant to the content of the page and to that of the searcher’s intent can help you increase traffic since it can help improve the click-through rate of your page in search.

Make sure that your image alt text is descriptive and accurately reflects what the image represents on the page. As a general rule, search engines do not interpret the content of image files. The text provided in the this attribute enables the site owner to provide relevant information to the search engine and to the end user. Alt text is also helpful to end users if they have images disabled or if the image does not properly load. In addition, the alt text is utilized by screen readers.

Internal linking is an important aspect of SEO that enhances a website’s performance. By strategically linking pages within the same domain, internal links help search engines understand the structure and hierarchy of the website, making it easier to crawl and index content. This improved internal navigation not only boosts the website’s visibility in search engine results but also enhances user experience by guiding your website visitors to relevant information. Additionally, internal links distribute page authority and ranking power across the website, ensuring that important pages receive the attention they deserve. Overall, effective internal linking is a powerful tool for optimizing a website’s SEO and driving organic traffic.

Here are some links that have more details about on-page SEO:

https://ronthewebguy.com/screaming-frog-seo/
https://www.semrush.com/blog/on-page-seo
https://moz.com/blog/category/on-page-seo