This webpage is to help those that have received a Screaming Frog SEO audit report from Ron the Web Guy
Each page should have a unique title tag
<title>It is very important to have a proper and unique title on each page</title>
This is usually the 1st thing a searcher sees in the Search Engine Results Page “SERPs”
Optimal page title format: Primary Keyword – Secondary Keyword | Brand Name
Important: Include focused keyword/phrase in title
Important: Your title needs to be very relative to what is on the page
Don’t leave the title blank or defaulted to the page name such as HOME
Don’t duplicate page titles
Title length: 10-60 characters is ideal since Google truncates after about 60 characters depending on screen size
More info about title tags:
https://www.hobo-web.co.uk/title-tags/
https://moz.com/learn/seo/title-tag
Each page should have a unique meta description
<meta name=”description” content=”Put a relevant page description here”>
This is usually the 2nd thing a searcher sees in the SERPs
Meta Description needs to be relative to what is on the page and needs to grab the attention of your audience
Meta Description: Keep meta descriptions long enough that they’re sufficiently (160 char min) descriptive, but shorter than 320-characters
Avoid duplicate or blank page meta descriptions
Don’t leave the meta description blank or defaulted to some SEO plugin %excerpt% default
Don’t duplicate meta descriptions
More about meta descriptions:
https://moz.com/learn/seo/meta-description
Heading tags
Best practices are to have at least 1 each of H1 and H2 header tags – no more than one H1 tag
H1 – Needs to be very relative to what is on the page and should include your keyword
H2 – Needs to be relative to what is on the page
More info about heading tags:
https://www.semrush.com/blog/semantic-html5-guide/
Images
Image ALT Text should be included at all times
Images should be optimized for size and resolution
Don’t abuse/stuff keywords
More info about ALT text:
https://moz.com/learn/seo/alt-text
Summary
Avoid duplicate titles – Each page should have a unique title
Avoid duplicate descriptions – Each page should have a unique description
Avoid abusing/spamming/stuffing keywords anywhere on the website
Avoid 404 “Not Found” errors by using proper redirects
Image naming and folder naming matters – don’t use all CAPS and don’t use spaces