On-Page SEO is essentially what most people consider “SEO” – It includes making sure your page title tags, meta tags and H tags are accurate and set properly. It also includes image optimization, image ALT tags, internal linking and more — such as optimized and relevant content. Think of it like structuring/organizing your web page (human viewable content as well as search bot HTML source code) so that both humans and search bots understand what the page is about.
You have full control of the on-page SEO tactics by coding the web pages with proper HTML tags and/or by using a plugin such as Rank Math SEO or Yoast.
Here are some examples of On-Page SEO:
HTML Tags such as:
– <title>
– <meta description>
– <h1> <h2> <h3>
– Image <alt>
When and where to place your targeted keyword
Prioritize internal and external linking
Optimal URL structure
– Also important for technical SEO
Up to date/unique content
– Search engines and humans want to see fresh and unique content
Internal Linking:
Internal linking is an important aspect of SEO that enhances a website’s performance. By strategically linking pages within the same domain, internal links help search engines understand the structure and hierarchy of the website, making it easier to crawl and index content. This improved internal navigation not only boosts the website’s visibility in search engine results but also enhances user experience by guiding your website visitors to relevant information. Additionally, internal links distribute page authority and ranking power across the website, ensuring that important pages receive the attention they deserve. Overall, effective internal linking is a powerful tool for optimizing a website’s SEO and driving organic traffic.
Here are some links that have more details about on-page SEO:
https://ronthewebguy.com/screaming-frog-seo/
https://www.semrush.com/blog/on-page-seo
https://moz.com/blog/category/on-page-seo