An AI doesn’t believe a company just because the company says it’s good.
Instead, the AI starts talking about you only when it can find clear, true information from many places.
The AI looks for:
- Facts it can read
- The same information showing up in different places
- Clear signs that you are a real and trusted company
Three Ways AI Can Find You
- Search + AI
- If your website shows up in search results, AI can find it more easily.
- Citable Pages
- These are pages with real information, not just promises.
- Examples: explanations, charts, comparisons, and limits.
- AI Bots and Crawlers
- AI uses bots to read websites.
- Your pages must be easy for bots to open, read, and understand.
Two Big Goals
1. Citations (Being a Source)
This means AI links to you as a source of information.
You need:
- Clear explanations
- Definitions
- Tables and comparisons
- Honest limits or downsides
2. Recommendations (Being Chosen)
This means AI suggests you as a good option.
You need:
- Proof from other people or companies
- Real examples and case studies
- Clear info about who your product is NOT for
Simple idea:
AI trusts facts, proof, and honesty—not ads or big promises.