What is On-Page SEO?
On-Page SEO is essentially what most people consider “SEO” – It includes making sure your page title tags, meta tags and H tags are accurate and set properly.
What is Off-Page SEO?
Off-Page SEO is essentially any work you or your SEO agency does outside of your website so as to improve the SEO on your website.
What is Technical SEO?
Essentially, technical SEO focuses on improving the technical elements of a website. This includes making a website faster by improving site speed, making it easier to crawl by fixing crawl errors, and making sure your website is mobile-friendly and responsive on mobile devices (AKA: UX).
What is Local SEO?
Local SEO is important for small businesses because it helps their business/website to be more visible to potential customers in their local area.
What is Keyword Research?
Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy.
How can I stay on top of SEO trends?
Follow trusted SEO blogs, such as Search Engine Land and the Google Search Central Blog. Participate in SEO communities on social platforms like Twitter/X and LinkedIn. Join webinars, conferences, Meetup groups and most importantly: test and monitor your updates.
Is Google the only search engine?
No! Check out Bing, Yahoo, Baidu and YouTube (yes, it’s a search engine)
Do I need to use analytics for SEO?
Yea! You should use some sort of analytics to track and view your website visitors. At the very least, analytics can help you determine what changes need to be made to your website based on data and not emotions.